Real Estate For Sale Signs: How to Make an Impact

Your real estate for sale sign is your first introduction and opportunity to make an impression on some of your potential buyers. With your real estate for sale sign, your goal is to reach potential buyers who are actively looking for a new home, while making a statement to the local community that you sell homes in the neighborhood.

Real Estate For Sale Signs: What to Consider

You want to both engage buyers who are looking right now, while also lodging your name in the minds of those who might be interested at a later date. Your sign must portray you as an agent, your brokerage, and the property all in the right light. By considering the following factors, you will learn how to strike an effective balance.

1. Content of your For Sale Sign

There are four main items that your for sale sign must list:

1. Brokerage name/logo

2. Your name

3. Your phone number

4. Your email address

Your name and/or brand should be prominently displayed on the sign so that prospective buyers remember it, whether they call you up right away to express interest in the property, or they contact your brokerage at a later date to inquire about your services.

2. Placement of your For Sale Sign

Your for sale sign should be placed at the most visible point on the property. Make sure to check all angles, especially if there are large trees or bushes that may block the view from the street. Don’t forget to consider seasonality. The sign should be close enough to the sidewalk or street so that passersby can easily read it without venturing too far onto the property.

Smaller sidewalk signs at popular neighborhood entrances can get you more visibility if the property is tucked away from busy streets. Before placing additional signs off the property, make sure you’re aware of the city regulations for signs and any guidelines in place set by the homeowner’s association. You don’t want to diminish your local reputation as an agent by breaking the community rules.

3. Style and Design of your For Sale Sign

A clean, minimalist style will allow the focus to remain on your name as an agent and the brokerage you represent. If your sign is trying to communicate too much in too small of a space, the messages could be lost on your audience. Make sure there is enough space around the logo, your name, and your contact information so that it’s easy to read from the street while passing by.

To align yourself with your brokerage, ensure that the font and the color scheme match the branding guidelines. Your brokerage might even have a sign template that you can use. If you need more ideas for real estate sign style, Pinterest is full of examples.

4. Type of For Sale Sign

Knowing your audience is key to nailing the finishing touches. A rustic wood colonial signpost holding up a simple sign featuring a muted color palette could catch the eyes of potential buyers in a traditional, historic neighborhood. Similarly, a sleek and modern metal post with a sign that offers a pop of color could resonate with potential buyers in a newly-built community. The type of sign you use should represent you and your brokerage well while also fitting the setting. The colonial signpost works well for most for sale signs on the property itself, while H frame stake signs could do for neighborhood entrances.

———

Real estate for sale signs can not only help sell the property you’re representing quickly and efficiently, but they can also impact the amount of future leads you bring in by catching the interest of the community at large. If you do them correctly, you’ll have both a buyer and a list of prospective clients in no time.