What are the requirements to obtain a BAP designation digital badge?

Complete the Education: C omplete the full Online Video course. Pass the Examination: Pass the exam within the course that will assess your knowledge of buyer agents’ value to homebuyers. After completing your education and passing the exam, you will be ready for Step 3. Submit the Online Application for your designation within 6 months of completing your education.

What is the renewal requirement for the BAP designation digital badge?

Authorization to use the BAP™ designation expires after two years. Applications for renewal of the designation will be accepted up to 120 days prior to the expiration date. Renewal BAP™ designation applications are available online via the student portal. Designations not renewed will go into an "expired" status and the authorization to use the designation is automatically withdrawn. To be eligible for renewal, designees must meet the requirements below on or before their expiration date. Continuing Education (CE) Designees must complete four (4) continuing education credit hours during the previous two-year period. The credit hours (total) of continuing education must be related to any combination of the following topics: Ethics Buyer representation Consumer protection Negotiation Financing Property valuation As part of the renewal process, designees must have, within the previous two-year period, closed four real estate sales transactions in which the designee represented the buyer in the transaction.

REAL ESTATE

Buyer Agency Professional™ (BAP™) Designation

Show Undeniable Value to Buyers

Buyer Agency Professional Online Video Course (Eligible to Apply for Designation)

$199.00

It’s Time to Secure Your Future as a Buyer Agent

NAR Settlement’s Changes Took Effect in August 2024

The market has dramatically changed for buyer agents. Now, many are unsure how to secure their professional fees. Don’t worry—our Buyer Agency Professional^™ (BAP^™) course will guide you through these changes and help you stand out from the competition.

In the Online Video course, you will learn how to negotiate your commissions from seasoned real estate professionals. You will also master new marketing strategies and prepare to lead the market following the NAR settlement.

As a bonus, transform your real estate service from basic to brilliant by joining our Basics to Brilliance Live Online sessions. These sessions provide ongoing support, valuable insights, and opportunities to share experiences with your peers. Join us every two weeks to help elevate your expertise and stay ahead in the industry.

After completing this professional development course and applying for the BAP^™ designation, you’ll receive a digital badge to add to your professional profile.

Note: Completion of this professional development course does not qualify for a certification, real estate continuing education, or any credit other than a designation or digital badge.

Learn How to Secure Your Commissions

Craft an Undeniable Value Proposition

Get Ahead of the Competition

Stand Out with New Marketing Strategies

What Will You Learn?

Buyer Agency and Responsibilities: Identify the proper buyer representation responsibilities for your business.
Unique Value Proposition: Create a compelling buyer agent value proposition that fits your style and demonstrates your immense value to potential buyers.
Professional Fees: Learn how to help secure your professional fees no matter what level of service you want to provide to your buyer.
Buyer Agent Presentation: Present your value through a buyer agent presentation (much like a listing presentation).
Service Menu Approach: Create a menu of services that allows you to deliver the services buyers need.
Professional Services Agreement: Learn what type of agreement this is, how to use it, and when to use it.
Marketing Yourself: Market your unique value proposition while also receiving free trial access to intuitive digital marketing tools to improve your professional image.

This is more than the average professional development course—it’s a chance to set yourself apart from the competition with a unique designation and additional marketing tools!

Additional Free Resources

Marketing Center: Take advantage of 6 months' premium access to Breakthrough Broker's easy-to-use platform that includes mapping tools; marketing templates for emails, social media, and direct mail; MLS^® integration; business planning tools; and more.
Kaydoh (6 months’ access with no fee): This intuitive platform allows you to create an interactive website where you can feature listings, showcase content, gather leads, and market your services.
Top Producer CRM: Real estate success is about staying connected, organized, and ahead, and a CRM can be your key to long-term growth. With this program, you'll get six months of free access to Top Producer’s CRM to help you build stronger client relationships and generate new opportunities.
Basics to Brilliance Live Online Sessions: This isn’t just another study session—it’s where you will elevate your buyer representation skills and advance your career. These dynamic sessions will equip you with strategies and new topics every two weeks to complement your BAP^™ designation.
Buyer Agent Professional Community Forum: Our Kaplan Real Estate forum, with 24/7 access, will connect you with your instructors and other professionals looking to navigate securing professional fees as a buyer agent.
Digital Badge: Once you complete the course, display your professional badge on any online platform to showcase your BAP designation.

Get Started Now

“The Buyer Agency Professional [BAP] Online Class was the BEST CLASS I have ever taken from Kaplan... I want all of my agents to take the class because I think it is that important for their knowledge and will ultimately benefit their business and my brokerage... Change is hard and we as an industry are in for a pivotal way of doing business. We will get there especially with Kaplan and instructors like Aimee helping us with the transition.”

Amy Perrine
Owner/Broker
NextHome Perrine & Associates Realty

Who Should Enroll in the BAP™ Designation Program?

Residential real estate agents who are expecting to represent buyers in purchase transactions.
Managers of agents who are representing buyers in residential transactions.

Here’s How to Earn Your Designation

Enroll in our 8-hour Online Video course, led by seasoned real estate professionals with expertise in buyer agent transactions.
Pass the exam within the course that will assess your knowledge of buyer agents’ value to homebuyers.
Apply for your BAP™ designation. Once approved, you’ll receive a digital badge to use in your marketing efforts and professional communications.

Help Agents in Your Brokerage Get Ahead with the BAP™ Designation

Kaplan offers affiliate partnerships and group discounts for larger audiences.

BAP Designation Partnerships

Frequently Asked Questions

Students will have 6 months from the date they are provided online access to complete the BAP professional development course.

Complete the Education: Complete the full Online Video course.
Pass the Examination: Pass the exam within the course that will assess your knowledge of buyer agents’ value to homebuyers. After completing your education and passing the exam, you will be ready for Step 3.
Submit the Online Application for your designation within 6 months of completing your education.

After a student successfully completes the requirements of the professional designation program, they are notified via email (typically within 48 hours of course completion) to apply for authorization to use the designation. Continued use of the designation is subject to compliance with ongoing renewal requirements.

Authorization to use the BAP™ designation expires after two years. Applications for renewal of the designation will be accepted up to 120 days prior to the expiration date. Renewal BAP™ designation applications are available online via the student portal. Designations not renewed will go into an "expired" status and the authorization to use the designation is automatically withdrawn.

To be eligible for renewal, designees must meet the requirements below on or before their expiration date.

Continuing Education (CE)
Designees must complete four (4) continuing education credit hours during the previous two-year period. The credit hours (total) of continuing education must be related to any combination of the following topics:
- Ethics
- Buyer representation
- Consumer protection
- Negotiation
- Financing
- Property valuation
As part of the renewal process, designees must have, within the previous two-year period, closed four real estate sales transactions in which the designee represented the buyer in the transaction.

Note: The course is for informational purposes only and does not/is not intended to provide any legal advice. Completion of the professional development course does not qualify for a certification, real estate continuing education, or any credit other than a designation or digital badge. The BAP designation is not associated or affiliated with the Realtor Association Board.

MLS^®: The trademarks MLS^®, Multiple Listing Service^®, and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.