Unconscious Bias: Barrier to Service? (2-Credit Hours)

What You Don't Know Can Hurt You…and Your Customers Too

This real estate course examines unconscious biases and helps you to address them in your life and your real estate practice. Eliminating both conscious and unconscious bias is not only the right thing to do for your clients and customers, but it also can open a new world of opportunity. In this video course for Oklahoma real estate broker associates, you will look at how you can create a bias-proof process that will lead to numerous benefits.

Key Points:

• Address key areas such as buyer consultation, seller consultation, listing appointments, open house leads, and internet inquiries.
• Gain awareness in areas you didn't know were problematic.
• Address unconscious bias at various points of the transaction with buyers and sellers.
• A workbook is included as an electronic resource.